![Elsa Hosk stars in J Brand fall-winter 2018 campaign](https://www.fashiongonerogue.com/wp-content/uploads/2018/08/J-Brand-Jeans-Fall-Winter-2018-Campaign02.jpg)
J Brand channels grunge vibes for its fall-winter 2018 campaign. The denim label once again taps Swedish model Elsa Hosk and her boyfriend, Tom Daly. Photographed by Magnus Unnar, Elsa’s normally blonde locks turn pink for the advertisements. Styled by Karla Welch, the Victoria’s Secret Angel wears leather pants, velvet tops and slim-fit jeans. For beauty, Adir Abergel works on hair with makeup by Kali Kennedy.
Related: Elsa Hosk Models Chic Fall Styles for ELLE Spain
J Brand Fall/Winter 2018 Campaign
![J Brand unveils fall-winter 2018 campaign](https://www.fashiongonerogue.com/wp-content/uploads/2018/08/J-Brand-Jeans-Fall-Winter-2018-Campaign01.jpg)
![J Brand enlists Elsa Hosk for fall-winter 2018 campaign](https://www.fashiongonerogue.com/wp-content/uploads/2018/08/J-Brand-Jeans-Fall-Winter-2018-Campaign03.jpg)
![Elsa Hosk wears velvet top and skinny jeans for J Brand fall-winter 2018 campaign](https://www.fashiongonerogue.com/wp-content/uploads/2018/08/J-Brand-Jeans-Fall-Winter-2018-Campaign04.jpg)
![Elsa Hosk shows off pink hair in J Brand fall-winter 2018 campaign](https://www.fashiongonerogue.com/wp-content/uploads/2018/08/J-Brand-Jeans-Fall-Winter-2018-Campaign05.jpg)
![Model Elsa Hosk fronts J Brand fall-winter 2018 campaign](https://www.fashiongonerogue.com/wp-content/uploads/2018/08/J-Brand-Jeans-Fall-Winter-2018-Campaign06.jpg)
![Elsa Hosk and boyfriend Tom Daly appear in J Brand fall-winter 2018 campaign](https://www.fashiongonerogue.com/wp-content/uploads/2018/08/J-Brand-Jeans-Fall-Winter-2018-Campaign07.jpg)
![Elsa Hosk wears knit sweater for J Brand fall-winter 2018 campaign](https://www.fashiongonerogue.com/wp-content/uploads/2018/08/J-Brand-Jeans-Fall-Winter-2018-Campaign08.jpg)