Dua Lipa Heads Backstage for PUMA ‘Mayze’ Campaign

Joanna Elizabeth

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Published April 8, 2021

Dua Lipa stars in PUMA Mayze sneaker campaign.
Dua Lipa stars in PUMA Mayze sneaker campaign.

After being announced as a PUMA ambassador last year, Dua Lipa finally appears in her first solo campaign for the brand. As one of the biggest pop stars, she looks perfectly home backstage wearing the new Mayze sneaker. Renowned photographer Mario Sorrenti captures the advertisements, which feature Dua in a bikini top, black jacket, and hot pants. She shows off the silhouette in black and white versions in outfits styled by Lorenzo Posocco. For beauty, hairstylist Chris Appleton works on her wavy hair with makeup by Samantha Lau.

Related: Dua Lipa Wears the Essentials for Pepe Jeans Fall 2020 Campaign

“The Mayze is the perfect fit, it works for me on stage and off. The classic stacked sole is so versatile, I can work it into any look,” Dua shares. The Mayze is a sneaker featuring a stacked midsole and split, derby construction, and a heel tab. Bold and edgy, its upper takes inspiration from classic PUMA designs.

PUMA Mayze Sneaker Campaign

Pop star Dua Lipa appears in first PUMA solo campaign.
Pop star Dua Lipa appears in first PUMA solo campaign.
Posing backstage, Dua Lipa fronts PUMA Mayze sneaker campaign.
Posing backstage, Dua Lipa fronts PUMA Mayze sneaker campaign.
Dua Lipa fronts PUMA Mayze sneaker campaign.
Dua Lipa fronts PUMA Mayze sneaker campaign.
A look at PUMA's Mayze sneaker in black.
A look at PUMA’s Mayze sneaker in black.
PUMA Mayze sneaker in white.
PUMA Mayze sneaker in white.

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