After being announced as a PUMA ambassador last year, Dua Lipa finally appears in her first solo campaign for the brand. As one of the biggest pop stars, she looks perfectly home backstage wearing the new Mayze sneaker. Renowned photographer Mario Sorrenti captures the advertisements, which feature Dua in a bikini top, black jacket, and hot pants. She shows off the silhouette in black and white versions in outfits styled by Lorenzo Posocco. For beauty, hairstylist Chris Appleton works on her wavy hair with makeup by Samantha Lau.
“The Mayze is the perfect fit, it works for me on stage and off. The classic stacked sole is so versatile, I can work it into any look,” Dua shares. The Mayze is a sneaker featuring a stacked midsole and split, derby construction, and a heel tab. Bold and edgy, its upper takes inspiration from classic PUMA designs.