PUMA taps social media and TikTok star, Dixie D’Amelio, as its latest brand ambassador. She joins a roster already including Dua Lipa, Cara Delevingne, and Winnie Harlow. The brunette is also part of PUMA’s She Moves platform, which celebrates women through the themes of community, fashion, and sport.
In one image, Dixie wears an all-black ensemble, including the Fierce 2 sneakers. Another photo shows her posing in a blue dress with the RS-X Airbrush style featuring bold pastel details. She also models the Mayze platform sneaker in white with a long sleeve jumpsuit style.
Dixie is also set to release a collection of her own in 2022, and it will be launched at PUMA.com and the Foot Locker, Inc. family of brands.
Dixie D’Amelio – PUMA Ambassador – Announcement
“I am so excited to join the PUMA Family,” shares Dixie D’Amelio. “Sports, fashion and music are a major part of my life and who I am, so I am beyond thrilled to be working alongside a brand where all three of these things meet.”Dixie D’Amelio