Marking the final campaign under the creative direction of Raf Simons, Dior’s spring-summer 2016 advertisements focuses on minimal portraits. For casting, rising stars Roos Abels, Maartje Verhoef, Grace Hartzel and Sofia Mechetner—who caused controversy when she walked Dior at just 14-years-old–are tapped. Photographed by Patrick Demarchelier and styled by Carine Roitfeld, the images capture the light and airy mood of the spring season.
Accompanying the print advertisements is a short film starring the previously named models as well as Binx Walton. With there hair gently blowing in the breeze, the video focuses on the Diorever and Diorama bags along with the new DiorSplit glasses.
Dior Spring 2016 Runway Show
Embracing a light and airy mood, Raf Simons vision for Dior’s spring-summer 2016 show featured lingerie inspired stylings juxtaposed with tailored jackets. Illustrated florals brought and Old World charm to the knitwear pieces.