Dior Delivers Powerful Fashion With Pre-Fall 2022 Campaign

Joanna Elizabeth


Published May 16, 2022


Updated February 13, 2023

Dior Pre-Fall 2022 Campaign
Dior unveils pre-fall 2022 campaign. Photo: Alice Mann

For its pre-fall 2022 campaign, Dior focuses on femininity and the power it possesses. A group of models, including Steinberg, Greta Hofer, Jiali Zhao, Maryel Uchida, Naomi Ekindi, Manuela Sanchez, Isheja Morella, and Emily Stankvic, are photographed by South African creative Alice Mann.

Dior Pre-Fall 2022 Campaign

The cast members wear pleated skirts, prints of plaid, and boxy jackets in accordance with artistic director Maria Grazia Chiuri’s vision. The signature Dior Book Tote, Lady D-Joy, and Diorcamp bags are some of the handbags that stylist Elin Svahn pairs with the apparel.

Related: Jisoo Channels Retro Style With Dior Spring 2022 Collection

Dior Pre-Fall 2022 Yellow Plaid
Yellow plaid prints stand out in the Dior pre-fall 2022 campaign. Photo: Alice Mann

Themed around a series of group portraits by South African photographic artist Alice Mann, a powerful sisterhood theme permeates the campaign for the Dior Fall 2022 collection by Maria Grazia Chiuri with its bold, uniform-inspired silhouettes. A sprinkling of looks and the iconic ‘Dior Book Tote’ feature a circular stamp with the motto “L’union fait la force,” or “Strength through unity,” evoking burlap bags in a tribute to Monsieur Dior’s origins and his family’s fertilizer business.

Dior Uniforms Pre-Fall 2022 Campaign
Uniforms inspire the look of Dior’s pre-fall 2022 collection. Photo: Alice Mann

Included in a color palette are primarily neutral tones of grey and brown, as well as splashes of blue and yellow. For footwear, combat boots, in addition to kitten heels paired with socks, stand out.

Dior Black Dresses Pre-Fall 2022
Naomi Ekindi, Manuela Sanchez, and Steinberg pose in black dresses for Dior pre-fall 2022 campaign. Photo: Alice Mann
Dior Pre-Fall 2022 Book Tote
Models pose with Dior Book Tote bag for pre-fall 2022 campaign. Photo: Alice Mann

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