The latest campaign for online swimsuit retailer, swimsuitsforall, shows that a beach body comes in all forms with this video titled, ‘Beach Body. Not Sorry’. Plus size model, Denise Bidot goes completely unretouched in the feature where she rocks a range of bikinis showing cellulite, dimples and all. The goal of the campaign is to promote body positivity.
Related: Check out the Top Summer 2015 Swimsuits
“Being part of the Beach Body. Not Sorry. campaign by swimsuitsforall represents the conversation we have started and the mission we want to continue to establish, which is ‘There’s No Wrong Way To Be A Woman’,” says Bidot. “It’s time to stop apologizing. I want women to feel confident and sexy by knowing that there’s nothing wrong with being yourself. Forget all the rules!”