David’s Bridal Features a Plus-Size Model in New Campaign

David's Bridal features a plus-size model in its spring 2016 campaign
David’s Bridal features a plus-size model in its spring 2016 campaign

For the first time, David’s Bridal has tapped a plus size model to star in one of its campaigns. Model Mercy Watson was photographed in London by David Burton in gorgeous dresses and gowns wearing spring 2016 looks.

At a size 14, the model is also the same size as the average American woman. Despite this, it is a rarity to see more curvy models in fashion and bridal campaigns.

”We recognize that our customers are all different sizes and silhouettes and felt it was important to reflect this diversity in our ad campaign creative,” Trevor Lunn, senior vice president and CCO of David’s Bridal said in a statement. See more images of the David Bridal campaign below!

Plus size model Mercy Watson fronts the bridal retailer's new advertisements
Plus size model Mercy Watson fronts the bridal retailer’s new advertisements
David's Bridal shot the campaign around London
David’s Bridal shot the campaign around London
A plus size model stars in David's Bridal spring 2016 campaign
A plus size model stars in David’s Bridal spring 2016 campaign
An image from David's Bridal spring 2016 campaign
An image from David’s Bridal spring 2016 campaign

Leave a Comment