David’s Bridal Features a Plus-Size Model in New Campaign

Joanna Elizabeth

/

Published December 15, 2015

David's Bridal features a plus-size model in its spring 2016 campaign
David’s Bridal features a plus-size model in its spring 2016 campaign

For the first time, David’s Bridal has tapped a plus size model to star in one of its campaigns. Model Mercy Watson was photographed in London by David Burton in gorgeous dresses and gowns wearing spring 2016 looks.

At a size 14, the model is also the same size as the average American woman. Despite this, it is a rarity to see more curvy models in fashion and bridal campaigns.

”We recognize that our customers are all different sizes and silhouettes and felt it was important to reflect this diversity in our ad campaign creative,” Trevor Lunn, senior vice president and CCO of David’s Bridal said in a statement. See more images of the David Bridal campaign below!

Plus size model Mercy Watson fronts the bridal retailer's new advertisements
Plus size model Mercy Watson fronts the bridal retailer’s new advertisements
David's Bridal shot the campaign around London
David’s Bridal shot the campaign around London
A plus size model stars in David's Bridal spring 2016 campaign
A plus size model stars in David’s Bridal spring 2016 campaign
An image from David's Bridal spring 2016 campaign
An image from David’s Bridal spring 2016 campaign

Recent Updates

Imaan Hammam Massimo Dutti Limited Edition Spring 2023

Massimo Dutti’s Limited Edition Spring Line is Effortlessly Chic

The Massimo Dutti Limited Edition collection is back with a bang for the spring-summer 2023 season. The range is a ...
Cara Taylor wears paisley print design for Zimmermann Summer Swim 2023 campaign.

Cara Taylor Rocks Zimmermann Summer Swim 2023 Styles in Hawaii

Zimmermann is back with its Summer Swim 2023 campaign, and this time it's set in beautiful Honolulu, Hawaii. With stunning ...
Taylor Hill Goes Green in Emporio Armani Accessories

Taylor Hill Goes Green in Emporio Armani Accessories

Emporio Armani is taking a big step towards sustainable style with its See Green spring-summer 2023 campaign. The focus is ...
Woman Pink Tutu Skirt Closet

What Does Your Clothing Say About You?

Do you remember high school? Kids identified which group they were in by the clothing they wore. There were the ...
Beymen Spring 2023 Campaign

Birgit Kos Strikes a Pose for Beymen Spring 2023 Campaign

Shot by Hunter & Gatti, Turkish fashion retailer Beymen unveils its glamorous spring-summer 2023 campaign, capturing the essence of the ...
Closeup Blue Eyes

5 Beauty Tips You Need to Know About Colored Contact Lenses

Colored contact lenses are a fun and stylish way to change your look. However, it is essential to remember that ...

Leave a Comment