Chanel Delivers Elegance With Pre-Fall 2022 Campaign

Joanna Elizabeth


Published June 10, 2022


Updated January 3, 2023

Chanel Pre-Fall 2022 Campaign
Adit Deng and Mica Arganaraz star in Chanel pre-fall 2022 campaign. Photo: Mikael Jansson

Chanel heads to the studio for its pre-fall 2022 Métiers d’art collection campaign. A stark white background serves as the setting for photographs taken by Mikael Jansson of models Adit Deng, Mica Arganaraz, and Loli Bohia. In boutiques now, the range includes ready-to-wear, handbags, shoes, costume jewelry, and other accessories.

Chanel Pre-Fall 2022 Campaign

Chanel Métiers d'art Pre-Fall 2022 Campaign
Chanel unveils pre-fall 2022 Métiers d’art collection campaign. Photo: Mikael Jansson

The designs honor “the savoir-faire of embroiderers Lesage and Atelier Montex, the goldsmith Goossens, the hatter Maison Michel, the feather worker Lemarié, the pleater Lognon, and the shoemaker Massaro,” helmed by the vision of artistic director Virginie Viard. Mica can be seen in one image donning a long coat, which she wears with flared jeans that have a ruffled edge.

Related: Vittoria & Blesnya Soak Up the Sun in Chanel Les Beiges Summer 2022 Makeup

Loli Bohia Chanel Pre-Fall 2022 Campaign
Loli Bohia appears in Chanel pre-fall 2022 campaign. Photo: Mikael Jansson

In another picture, Adit can be seen posing while wearing gold jewelry and sequin decorations. Meanwhile, Loli models a feathered top and skirt topped off with a fashionable hat. Ib Kamara does the styling for the session, and Shay Ashual works on hair with flawless Chanel makeup by Mark Carrasquillo. Additionally, Aurelie Duclos is in charge of casting for the advertisements.

Chanel Pre-Fall 2022 Campaign
An image from Chanel’s pre-fall 2022 campaign. Photo: Mikael Jansson
Chanel Pre-Fall 2022 Campaign Hats
Models pose in hats for Chanel pre-fall 2022 campaign. Photo: Mikael Jansson

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