Chanel unveils a new campaign for its anti-aging line, Le Lift. Model Edita Vilkeviciute appears in black and white closeup shots captured by Luigi & Iango. A first image shows the blonde wearing a mock neck top with logo decorated buttons. Another shot features Edita baring some shoulder with an intense gaze. Aleksandra Woroniecka styles the shoot with minimal makeup by Stephane Marais. “Skin regains suppleness, resilience and elasticity. Features appear lifted. Even deep wrinkles are smoothed,” Chanel states about Le Lift.
Chanel ‘Le Lift’ Campaign