Chanel Fall 2023 Campaign: Where the Camellia Blooms

Joanna Elizabeth


Published September 17, 2023

Chanel Fall 2023 Campaign
Loli Bahia stars in Chanel fall-winter 2023 campaign. Photo: Inez & Vinoodh

The elegance of a camellia in full bloom with its petals a spectacle of symmetry and grace inspires Chanel with its fall-winter 2023 campaign. Renowned photography duo Inez & Vinoodh capture model Loli Bahia, who becomes the epitome of timeless allure.

Chanel Fall/Winter 2023 Campaign

The camellia flower inspires Chanel's fall-winter 2023 campaign.
The camellia flower inspires Chanel’s fall-winter 2023 campaign. Photo: Inez & Vinoodh

Virginie Viard, the designer brand’s creative director, translates this floral marvel into fashion. We see a captivating blend of tweed jackets, midi-length skirts, and tailored pieces—all punctuated by camellia motifs.

Loli Bahia models a lace top and skirt in Chanel fall 2023 campaign.
Loli Bahia models a lace top and skirt in Chanel fall 2023 campaign. Photo: Inez & Vinoodh

The color palette for the Chanel fall 2023 collection imagery swims in the depths of dark greys and blacks, occasionally breaking the surface with striking pinks and reds. The resilience of a winter flower shines in these new season designs.

A floral printed dress stands out in Chanel's fall-winter 2023 ad campaign.
A floral printed dress stands out in Chanel’s fall-winter 2023 ad campaign. Photo: Inez & Vinoodh

In accessories, the collection favors the demure yet daring, with lace gloves, layered necklaces, and bags that also highlight miniature shapes. Styled by Valentino Collado, the attention to detail is clear. James Pecis and Lisa Butler complete the look, mastering the balance of teased tresses and makeup that features shades of rosy lipstick and eyeshadow.

Chanel focuses on tailoring with its fall-winter 2023 collection.
Chanel focuses on tailoring with its fall-winter 2023 collection. Photo: Inez & Vinoodh

While the fall-winter campaign stands on its own merit, it’s worth mentioning that Chanel has also recently debuted its Première Édition Originale watch advertisement and a fall 2023 pre-collection. In this collection, the camellia isn’t just a flower—it’s an icon, a history lesson, and a bold leap into fashion’s future.

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