Chanel Eyewear Fall 2024: A Retro Revival

Joanna Elizabeth

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Published October 11, 2024

Chanel Eyewear Fall 2024 Campaign
Chanel eyewear debuts its fall-winter 2024 campaign. Photo: Inez & Vinoodh / Chanel

Chanel eyewear’s fall-winter 2024 campaign embraces style nostalgia. Drawing from its rich heritage, the brand pays homage to its iconic tweed, weaving the signature texture into the temples of its frames.

The acclaimed duo Inez & Vinoodh photographed the campaign’s face, model Ella Mccutcheon. Inspired by the heroines of the 1970s, the images for the leading brand capture Ella lounging on a plush couch, bathed in soft, warm light.

Chanel Eyewear Fall/Winter 2024 Campaign

Ella McCutcheon wears butterfly sunglasses in Chanel eyewear's fall 2024 ad.
Ella McCutcheon wears butterfly sunglasses in Chanel eyewear’s fall 2024 ad. Photo: Inez & Vinoodh / Chanel

The opulent details are complemented by the double C logo, crafted from golden threads, which adds timeless sophistication to each frame.

Chanel eyewear gets retro-inspired for the fall-winter 2024 season.
Chanel eyewear gets retro-inspired for the fall-winter 2024 season. Photo: Inez & Vinoodh / Chanel

It boasts an impressive range of styles, from bold butterfly shapes to sleek squares and rectangles. Whether you’re looking for elegant metal optical frames or gradient lens sunglasses, Chanel’s eyewear oozes luxury.

Ella Mccutcheon  models rectange sunglasses for Chanel eyewear's fall 2024 collection.
Ella Mccutcheon models rectange sunglasses for Chanel eyewear’s fall 2024 collection. Photo: Inez & Vinoodh / Chanel

Stylist Valentina Collado perfectly complements the eyewear, pairing frames with tops featuring high necklines and bows as a charming nod to the era that inspired the campaign. Meanwhile, hairstylist James Pecis crafts effortless waves for Ella, and makeup artist Lisa Butler adds a dewy glow.


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