Dua Lipa is stepping into the world of Chanel, fronting the Chanel 25 handbag campaign. This marks her first ad for the iconic French fashion house, and the pop star is making a statement.
In the teaser image, Dua poses with three versions of the Chanel 25: a pale yellow, soft pink, and sleek silver. Photographed by David Sims, she’s dripping in jewelry: stacked rings, a chunky bracelet, and a chic watch.
The jewelry complements the bag’s quilted design, gold accents, and oversized side pockets. The full campaign from Chanel will debut in March 2025.
Dua Lipa for Chanel
The campaign’s film, directed by Gordon von Steiner, takes her through New York City, capturing her energetic presence. Adding to the nostalgia, she lip-syncs to She Drives Me Crazy by Fine Young Cannibals, a song that reflects the rebellious ‘90s spirit.
“I love that song. It’s such an anthem from the ‘90s, and I’ve always loved that era, probably because that’s when I was born. I find it’s often a time I go back to whether it’s fashion, music or film. I find it so inspiring,” Dua shares.
