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Hugo Boss

Hugo Boss is a German fashion brand founded in 1924 by the designer with the same name. The company currently produces womenswear, menswear, eyewear, watches, fragrance and kids apparel. Boss became known for designing menswear suits after the founder’s death. In 1985, the company launched its first fragrance. In 2013, Jason Wu became the artistic director of BOSS ready-to-wear.

Naomi Campbell, Kendall Jenner Captivate in BOSS Fall 2022 Campaign

Naomi Campbell, Kendall Jenner Captivate in BOSS Fall 2022 Campaign

Laura Harrier & Jacob Elordi Captivate in BOSS The Scent Campaign

Laura Harrier & Jacob Elordi Captivate in BOSS The Scent Campaign

Maddie Ziegler, Adut Akech Strike a Pose in HUGO Spring 2022 Campaign

Maddie Ziegler, Adut Akech Strike a Pose in HUGO Spring 2022 Campaign

Kendall Jenner, Hailey Bieber Bring a New Look to BOSS Spring 2022 Campaign

Kendall Jenner, Hailey Bieber Bring a New Look to BOSS Spring 2022 Campaign

Estelle, Adela & Barbara Are Ready for Adventure in BOSS Fall 2021 Campaign

Estelle, Adela & Barbara Are Ready for Adventure in BOSS Fall 2021 Campaign

Toni Garrn is the Face of BOSS Eyewear

Toni Garrn is the Face of BOSS Eyewear

Adut, Mona & Berit Look Sleek in BOSS Spring 2021 Campaign

Adut, Mona & Berit Look Sleek in BOSS Spring 2021 Campaign

Toni Garrn Pops in BOSS Eyewear Spring 2020 Campaign

Toni Garrn Pops in BOSS Eyewear Spring 2020 Campaign

Saskia de Brauw, Sora Choi Get Moving in BOSS Fall 2019 Campaign

Saskia de Brauw, Sora Choi Get Moving in BOSS Fall 2019 Campaign

Birgit Kos Poses with Jamie Dornan for Boss ‘The Scent’ Fragrance Ad

Birgit Kos Poses with Jamie Dornan for Boss ‘The Scent’ Fragrance Ad

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Since its 2008 launch, Fashion Gone Rogue has evolved into a leading online hub for women's fashion. Initially known for its detailed coverage of editorials, campaigns for designer brands, and models, the site now spans the entire fashion spectrum.

It delivers the latest industry news, collection highlights, shopping guides, hairstyles for women, beauty trends, and celebrity fashion insights, making it a comprehensive source for all things style.

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