Tiffany & Co. taps superstars Beyoncé and JAY-Z for its fall 2021 ‘About Love’ campaign. The luxury jeweler has been evolving its creative direction, and these advertisements celebrate a modern love story. In addition to the married couple, an unseen artwork by Jean-Michel Basquiat also takes center stage in images photographed by Mason Poole.
JAY-Z wears a tuxedo suit while Beyoncé poses in a form-fitting black dress with sheer gloves. Wearing an updo hairstyle, she channels Audrey Hepburn in Breakfast at Tiffany’s. She wears the Tiffany Diamond, a jaw-dropping piece with 128.54 carats and boasts an unprecedented 82 facets.
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In addition to images, the pair also appears in a short film directed by Emmanuel Adjei. It includes a performance of ‘Moon River’ sung by Queen Bey, captured by JAY-Z on a Super 8 camera. The print campaign launches worldwide on September 7th, while the film drops on September 15th.
Tiffany & Co. About Love Fall 2021 Campaign
“Beyoncé and JAY-Z are the epitome of the modern love story. As a brand that has always stood for love, strength and self-expression, we could not think of a more iconic couple that better represents Tiffany’s values. We are honored to have the Carters as a part of the Tiffany family.”
Alexandre Arnault, Executive Vice President of Product & Communications, Tiffany & Co.
