Benetton has debuted its fall-winter 2023 campaign, and it’s a celebration of diversity amongst styles. Lensed by photographer Giampaolo Sgura, the advertisements feature a cast of models, including Rianne van Rompaey (who fronted the spring ads), Diane Chiu, Avanti Nagrath, Nyawurh Both Chuol, Zhicheng Han, Craig Shimirimana, Braien Vaiksaar, Lise Sauve, Liza Korol, Andrea Athanasopulos and Abdoul Rizak.
Benetton Fall/Winter 2023 Campaign
Each face tells a different story, yet they all come together to embody the brand’s universal appeal. Andrea Incontri, the creative director behind the Benetton fall 2023 collection, takes us on a nostalgic journey back to the Italian brand’s roots. The spotlight is on knitwear, a cornerstone of the brand’s identity. From the whimsy of crochet to the textured allure of moss stitch, the pieces bring warmth to the season.
But don’t let the comfort fool you; the collection is far from monotonous. The color palette also features bold pastels and vibrant primary tones that dance alongside classic neutrals like white, black, and grey.
The prints of the season are stripes and dots, simple yet effective in their ability to catch the eye. And for those who are eco-conscious, the collection doesn’t disappoint. Eco-shearling biker jackets and teddy-effect coats are crafted from recycled nylon, marrying style with sustainability. The campaign was styled by Jacob K, with hair by Franco Gobbi and makeup by Luca Cianciolo.