Benetton Fall 2023 Campaign: Vibrant Nostalgia

Joanna Elizabeth

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Published October 9, 2023

Benetton Fall 2023 Campaign
Benetton unveils fall-winter 2023 campaign. Photo: Giampaolo Sgura

Benetton has debuted its fall-winter 2023 campaign, and it’s a celebration of diversity amongst styles. Lensed by photographer Giampaolo Sgura, the advertisements feature a cast of models, including Rianne van Rompaey (who fronted the spring ads), Diane Chiu, Avanti Nagrath, Nyawurh Both Chuol, Zhicheng Han, Craig Shimirimana, Braien Vaiksaar, Lise Sauve, Liza Korol, Andrea Athanasopulos and Abdoul Rizak.

Benetton Fall/Winter 2023 Campaign

Each face tells a different story, yet they all come together to embody the brand’s universal appeal. Andrea Incontri, the creative director behind the Benetton fall 2023 collection, takes us on a nostalgic journey back to the Italian brand’s roots. The spotlight is on knitwear, a cornerstone of the brand’s identity. From the whimsy of crochet to the textured allure of moss stitch, the pieces bring warmth to the season.

Diane Chiu and Rianne van Rompaey model playful prints in Benetton fall-winter 2023 campaign.
Diane Chiu and Rianne van Rompaey model playful prints in Benetton fall-winter 2023 campaign. Photo: Giampaolo Sgura

But don’t let the comfort fool you; the collection is far from monotonous. The color palette also features bold pastels and vibrant primary tones that dance alongside classic neutrals like white, black, and grey.

Benetton focuses on pastels and suit separates for its fall-winter 2023 campaign.
Benetton focuses on pastels and suit separates for its fall-winter 2023 campaign. Photo: Giampaolo Sgura

The prints of the season are stripes and dots, simple yet effective in their ability to catch the eye. And for those who are eco-conscious, the collection doesn’t disappoint. Eco-shearling biker jackets and teddy-effect coats are crafted from recycled nylon, marrying style with sustainability. The campaign was styled by Jacob K, with hair by Franco Gobbi and makeup by Luca Cianciolo.

Crochet details stand out in Benetton's fall 2023 collection.
Crochet details stand out in the Benetton fall 2023 collection. Photo: Giampaolo Sgura
Floral prints stand out in Benetton's fall 2023 campaign.
Floral prints take the spotlight in Benetton’s fall 2023 campaign. Photo: Giampaolo Sgura

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