Spreading some cheer, Banana Republic’s vibrant Holiday 2024 campaign recently dropped. Iconic supermodel Lauren Hutton leads the project in a series of upbeat images captured in San Francisco, where the brand has headquarters.
Banana Republic Holiday 2024 Campaign
Photographers Greg Harris and Gia Coppola capture the shoot set in landmark locations such as Chinatown, Sausalito, and North Beach. It’s not just models who are shining in the spotlight. The advertisements also feature local San Francisco talents, including ballet dancer WanTing Zhao and winemaker Michelle Ouellet.
As the festive season approaches, Banana Republic is all about embracing the cozy, the comfortable, and the glamorous. Think soft sweaters, chunky scarves, and show-stopping party dresses that are sure to make a statement at holiday gatherings. And when the temperatures drop, outerwear takes over, with long coats and insulating puffers.
The campaign’s blend of local flavor and fashion aptitude has left a lasting impression on Hutton. “Shooting the holiday campaign with creative San Francisco natives was truly inspiring,” she says.
“During the holidays, we often get the chance to explore our own city or experience the magic of a new one, and this campaign captures that sense of wonder and discovery.”
