Alaïa’s winter-spring 2024 campaign, featuring leading model Anna Ewers and captured through the lens of Sam Rock, heralds a celebration of form and structure. This latest offering from the house of Alaïa, under the creative direction of Pieter Mulier, demonstrates an understanding of dynamic silhouettes, anchoring with the brand’s signature aesthetic.
Alaïa Winter/Spring 2024 Campaign
Ewers, no stranger to the brand, also graced the fall 2023 campaign, showcasing her alignment with Alaïa’s vision. The label’s winter-spring 2024 “Archetypes” campaign showcases sleek and tailored looks.
The zebra print coat stands out as a bold statement piece, its sleek silhouette cutting a striking figure. This is complemented by the elegance of high-neck tops, which exude a refined, timeless grace. The pleated maxi skirts add a fluid quality to the collection, playing with movement and light.
Footwear is another focal point, highlighting an outfit’s finishing touch. The fishnet ballet flats and Tribale heels are particularly notable, offering a unique blend of elegance and edge. These designs, along with leather boots, embody a fusion of classic and contemporary styles, making each step a statement in itself.
The campaign’s beauty aspect, handled with finesse by makeup artist Sandrine Cano Bock and hairstylist Benjamin Muller, complements the clothing line’s quiet luxury. Ewers’ natural makeup look, punctuated by bleached brows, aligns perfectly with the collection’s theme, while her slicked-back hair adds a touch of sophistication.
