Alaïa Spring 2024: The Shape of the Season

Joanna Elizabeth

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Published November 29, 2023

Alaia Spring 2024 Campaign
Anna Ewers stars in Alaïa winter-spring 2024 campaign. Photo: Drew Vickers

Alaïa’s winter-spring 2024 campaign, featuring leading model Anna Ewers and captured through the lens of Sam Rock, heralds a celebration of form and structure. This latest offering from the house of Alaïa, under the creative direction of Pieter Mulier, demonstrates an understanding of dynamic silhouettes, anchoring with the brand’s signature aesthetic.

Alaïa Winter/Spring 2024 Campaign

A poised figure in a sculptural black, Anna Ewers wears Alaïa coat, embodying the chic minimalism of the winter-spring 2024 collection.
A poised figure in a sculptural black, Anna Ewers wears an Alaïa coat, embodying the chic minimalism of the winter-spring 2024 collection. Photo: Sam Rock

Ewers, no stranger to the brand, also graced the fall 2023 campaign, showcasing her alignment with Alaïa’s vision. The label’s winter-spring 2024 “Archetypes” campaign showcases sleek and tailored looks.

The dynamic flow of a pleated Alaïa skirt is captured in stillness, paired with bold strappy heels for the winter-spring 2024 line.
The dynamic flow of a pleated Alaïa skirt is captured in stillness, paired with bold strappy heels for the winter-spring 2024 line. Photo: Sam Rock

The zebra print coat stands out as a bold statement piece, its sleek silhouette cutting a striking figure. This is complemented by the elegance of high-neck tops, which exude a refined, timeless grace. The pleated maxi skirts add a fluid quality to the collection, playing with movement and light.

Sleek simplicity meets modern edge as Anna Ewers wears bodysuit and embellished heels in the Alaïa spring 2024 campaign.
Sleek simplicity meets modern edge as Anna Ewers wears a bodysuit and embellished heels in the Alaïa spring 2024 campaign. Photo: Sam Rock

Footwear is another focal point, highlighting an outfit’s finishing touch. The fishnet ballet flats and Tribale heels are particularly notable, offering a unique blend of elegance and edge. These designs, along with leather boots, embody a fusion of classic and contemporary styles, making each step a statement in itself.

The winter-spring 2024 Alaïa collection presents a bold zebra print ensemble, paired with matching flats.
The winter-spring 2024 Alaïa collection presents a bold zebra print ensemble paired with matching flats. Photo: Sam Rock

The campaign’s beauty aspect, handled with finesse by makeup artist Sandrine Cano Bock and hairstylist Benjamin Muller, complements the clothing line’s quiet luxury. Ewers’ natural makeup look, punctuated by bleached brows, aligns perfectly with the collection’s theme, while her slicked-back hair adds a touch of sophistication.


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