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You are here: Home / Fashion / Campaign / HoYeon Jung Gets Comfortable in adidas Sportswear’s Fall Styles

HoYeon Jung Gets Comfortable in adidas Sportswear’s Fall Styles

Published on June 9, 2022
HoYeon Jung adidas Sportswear Fall 2022 Campaign
HoYeon Jung stars in adidas Sportswear fall-winter 2022 campaign. Photo: adidas

With the launch of the adidas Sportswear fall-winter 2022 campaign, adidas pays tribute to the concept of comfort. It stars brand ambassador HoYeon Jung and US gymnast Nia Dennis. Several pieces in the collection are made from recycled materials and shown outdoors. The designs focus on comfort while at home and in the streets.

adidas Sportswear Fall/Winter 2022 Campaign

Nia Dennis adidas Sportswear Fall 2022 Campaign
Nia Dennis poses for adidas Sportswear fall-winter 2022 campaign. Photo: adidas

A women’s rib dress is one of the season’s key looks, and HoYeon Jung wears this style while posing on a trail. Nia Dennis can also be seen wearing a dusty pink crop top with ribbed detailing and biker shorts with the same hue. An oversized hoodie is featured in the Sportswear line.

Related: HoYeon Jung Impresses in Louis Vuitton Twist Bag Campaign

HoYeon Jung adidas Sportswear Knit Dress
Striking a pose, HoYeon Jung fronts adidas Sportswear fall-winter 2022 campaign. Photo: adidas

Opting for comfort continues to prove so valuable in many aspects of my life. Whether this be me taking a moment to relax on set and feel comfortable within myself before the next take or choosing looks that give me an inner confidence and comfort in my own skin, this mindset and approach continues to help me progress and evolve.
This is largely why I was so drawn to adidas’ new capsule and feel so in tune with the message its inspired by. The pieces really capture the beauty and balance between minimalistic design, cosy fit and stylish aesthetic. The signature piece for me is the ribbed dress with its subtle detailing which elevates its simplicity and gives a fresh everyday look.

HoYeon Jung
Gymnast Nia Dennis adidas Hoodie
Gymnast Nia Dennis wears an oversized hoodie from the new adidas Sportswear collection. Photo: adidas

In October of last year, adidas announced that HoYeon Jung would serve as an ambassador for the brand, and she was featured in the Impossible is Nothing campaign. Beginning on June 15, 2022, the Sportswear line will be sold in stores and on the adidas website worldwide; however, early access will be available beginning on June 9, 2022.

HoYeon Jung adidas Dress Back Fall 2022
Actress HoYeon Jung shows the back details of adidas Sportswear rib dress. Photo: adidas
adidas Sportswear Fall 2022 Campaign
Nia Dennis kicks for adidas Sportswear fall-winter 2022 campaign. Photo: adidas
adidas Biker Shorts Fall 2022
Biker shorts from adidas Sportswear fall-winter 2022 collection. Photo: adidas

Filed Under: Campaign Tagged With: activewear

  • Season : Fall/Winter 2022
  • Fashion Label : adidas
  • Talent : Hoyeon Jung
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