lingerie

agent provocateur spring 2014 campaign1 Hailey Clauson Plays 50s Housewife for Agent Provocateur Spring Campaign

Agent Provocateur Goes 50s–The spring-summer 2014 campaign from Agent Provocateur shows Hailey Clauson as a 1950s housewife gone risqué, wearing the lingerie label’s sexy underwear in a kitchen setting. Photographed by Miles Aldridge, the campaign is titled “Behind Close Doors” and shows off a fantasy world with Hailey wearing knee-highs, gingham prints and lacy separates. “The campaign embodies my inspiration for the Spring Summer 2014, the pristine and glossy 1950’s housewife. I was interested in the irony behind the idea of the ‘Perfect’ woman, unfazed by the everyday pressures of life. Our campaign girl has it all, she’s a lady in the street and a wildcat in the bedroom and the collection mirrors her pretty perfection,” says creative director Sarah Shotton about the new ads.

aerie real unretouched1 aerie Lingerie Reveals Unretouched Campaign

Aerie Gets Real – For spring 2014, aerie (American Eagle’s lingerie line) releases a campaign of models unretouched wearing their new collection of bras, underwear and bedroom apparel. With the slogan #aerieReal, it’s about showing real beauty in a time that image editing is all the rage. “The purpose of ‘aerie Real’ is to communicate there is no need to retouch beauty, and to give young women of all shapes and sizes the chance to discover amazing styles that work best for them,” said Jennifer Foyle, aerie’s Chief Merchandising Officer. See a preview of the aerie campaign below, and tell us what you think about the unretouched photos.

rosie huntington autograph lingerie spring1 Rosie Huntington Whiteley Models Autograph Lingerie Spring 2014 Line

Rosie Poses for Autograph – British stunner Rosie Huntington-Whiteley is back for the spring 2014 season of her Autograph line of lingerie for Marks and Spencer stores. Rosie, who recently appeared in Juicy Couture’s new ads, poses in a mix of underwear and camisole looks. The blonde belle poses in a dreamy set of images with sexy, bedroom ready curls and her signature pout.

candice victorias secret photos1 Candice Swanepoel is Sweet & Sexy in Victorias Secret Photos

Candice in VS – Kicking off the New Year, Candice Swanepoel shows off her sweet and sexy sides for a new Victoria’s Secret shoot. The blonde Angel poses in pastel colored undergarments for the lingerie giant and even rocks some tennis shoes in a few of the shots. With her hair styled in a demure braid or sexily tousled tresses, Candice proves why she is one of Secret’s most popular models.

la perla teaser More Images of La Perlas Spring Campaign with Cara, Liu + Malgosia!

La Perla Spring – In December, we got a sneak peek of La Perla’s spring-summer 2014 campaign and now here is a look at the complete set of photos starring stunners Cara Delevingne, Liu Wen and Malgosia Bela. The trio poses for Mert & Marcus in sexy lingerie looks styled by Ludivine Poiblanc. Shot in the studio with an Avedon-inspired style, we have to say this is some of the best photos of the girls yet!

gisele intimates3 Gisele Bundchen Stuns for New Gisele Intimates Campaign

Gisele Reveals New Line – Posing for her new Gisele Intimates campaign, supermodel Gisele Bundchen is ever the picture of pure sexy in these images. The Brazilian beauty snapped these new images to celebrate the launch of the lingerie line being sold at NK Stores. According to Elle Brazil, the designs will be available at NK this month in São Paulo and Rio de Janeiro. See Gisele’s previous lingerie campaign here.

chantelle lingerie fall2 Robyn Lawley + Maryna Linchuk Stun in Chantelle Lingerie F/W 2013 Ads

Lingerie Babes – French lingerie label Chantelle celebrates body diversity with its fall-winter 2013 campaign. The advertisements star plus size model Robyn Lawley and Maryna Linchuk who is straight sized. The girls look absolutely stunning in the new images wearing satin, lace and boudoir attire from the brand’s Noir Collection available for a range of sizes.

fifty shades grey lingerie1 800x533 KappAhl Launches Fifty Shades of Grey Inspired Lingerie Line

Fifty Shades Lingerie – The author of the well-known “Fifty Shades of Grey” trilogy E.L. James has collaborated with Swedish clothing brand KappAhl to create a collection of lingerie and intimate pieces that hit stores this month. Thanks to Vogue.it, we have a look at the campaign stars the super sexy Signe Nordstrom, in an outing of looks featuring the book’s significant symbols including a silver-grey tie, key necklace and black lace eye mask. “It has been incredibly exciting and interesting to be involved in the process, from the production of the concept through the design to the final collection,” says James about the collaboration.

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