Heidi & Leni Klum Bring Major Spring Vibes to Intimissimi Ad

Joanna Elizabeth

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Published May 16, 2024

Heidi Leni Klum Intimissimi Lingerie Spring 2024 Ad
Heidi Klum and Leni Klum pose together in the Intimissimi lingerie spring 2024 ad. Photo: Intimissimi

Intimissimi’s spring 2024 campaign heralds a fresh vision of grace as Heidi Klum and Leni Klum continue their ambassadorship for the Italian lingerie brand. Since their initial collaboration in 2022, the mother-daughter duo has become synonymous with the label’s elegant aesthetic.

This season, Intimissimi introduces a line that seamlessly marries traditional craftsmanship with modern design sensibilities, showcasing lace and intricate floral embroideries. The collection features an array of exquisite lingerie pieces, from blooming robes to corset tops, each designed to evoke a sense of delicate romanticism.

Heidi Klum for Intimissimi Spring 2024 Ad

Heidi Klum embraces lace lingerie for Intimissimi's spring 2024 ad.
Heidi Klum embraces lace lingerie for Intimissimi’s spring 2024 ad. Photo: Intimissimi

Highlighting the range are the balconette bras, which perfectly balance comfort with the sophistication of their design. Heidi Klum, at 50, radiantly models a secret garden print balconette bra paired with matching panties.

Leni Klum shows off floral designs in Intimissimi's spring 2024 campaign.
Leni Klum shows off floral designs in Intimissimi’s spring 2024 campaign. Photo: Intimissimi

Her daughter, Leni, complements this vision in a balconette adorned with the ‘Romance Yourself’ floral print, alongside coordinating bottoms. Captured against soft, pastel backdrops, the images of Heidi and Leni narrate a story of familial bonds and shared legacy in fashion.


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