White on White–Introducing an exclusive first look at Iro’s spring-summer 2014 campaign featuring Kati Nescher. The German model poses for Claudia Knoepfel and Stefan Indlekofer in a mesh detailed white top paired with ripped jeans in white. The French label’s previous faces include Karlie Kloss, Eniko Mihalik, Kasia Struss and Magdalena Frackowiak.
Denim Babe – French label IRO introduces its new jeans collection with a fashion video starring Alison Nix. The blonde beauty serves up attitude in the film directed by Petecia Le Fawnhawk and Mark Maggiori of The Rads. The American model’s sheared tresses and smokey eyes evoke the rock n roll aesthetic of the autumn season.
The Cool of Autumn – We bring you an exclusive look at French label Iro’s fall-winter 2013 campaign starring the one and only Karlie Kloss. When you think of Iro, you think of contemporary cool, and Karlie certainly evokes that image in these black and white studio snaps lensed by Claudia Knoepfel and Stefan Indlekofer. The American model sports motorcycle jackets, plaid shirts and fitted pants in the new advertisements with a chic and shaggy hairdo.
Lone Beauty – Kasia Struss hits the road for Iro’s spring 2013 campaign, photographed by Claudia Knoepfel and Stefan Indlekofer. The brunette sports the French label’s light-wash denim and studded outerwear in the laid-back image.
Iro Heroine – French label Iro taps Magdalena Frackowiak for its spring 2012 campaign. Photographed by Claudia Knoepfel and Stefan Indlekofer, the Polish beauty exudes effortless cool in a metallic jacket and white jeans.
Perfect Hit – French label Iro enlists Samantha Gradoville for its fall 2011 campaign. Photographed by Benoit Peverelli and styled by Geraldine Saglio, Samantha rocks denim and leather in the laid-back advertisements. / See the teaser video for Iro’s life project after the cut
Following up a rocking fall campaign, Iro is back once again with a casually cool spring 2011 campaign featuring Hannah Holman. Photographed by Alex Cayley, Hannah dons frayed denim, metallics and a messy hairdo for the new season.
Hannah Holman is the star of Iro’s spring 2011 campaign. Lensed by Alex Cayley, Hannah appears relaxed and laid-back in the label’s cool apparel.
The fall 2010 campaign from IRO offers us a different look at Hungarian model Eniko Mihalik. Known for showing off her more seductive side, the advertisements offer a laid-back and casual view of Eniko as she dons the French label’s rock glam designs.
Image courtesy of IRO
Here’s our first look at the fall campaign from French youth label, IRO. Starring Eniko Mihalik, the black and white image evokes the spirit of the brand with its rock chic styling.