Karmen Pedaru Exudes Rock & Roll Cool for IRO’s Fall 2014 Campaign

July 18, 2014


IRO’s Fall Ads–French brand IRO enlists another top model for its fall-winter 2014 campaign with Estonian beauty Karmen Pedaru. In the past, IRO has featured Karlie Kloss, Eniko Mihalik and Magdalena Frackowiak as its faces. Posing for black and white images lensed by Josh Olins, Karmen wears looks from its ready-to-wear line as well as its new jewelry range called “IRO Life”. The accessories still have IRO’s rock and roll edge while maintaining timeless elegance with silver and diamond styles.




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