Launching its new “Lived In” campaign, the spring advertisements from Gap enlists up and coming talent for a series of studio portraits taken by David Sims. This marks creative director Rebekka Bay’s first full collection, a modern and youthful interpretation of classic, casual Gap styles. Among the cast includes singer-songwriters Birdy and Anna Calvi, actress Julia Garner and photographer Lina Scheynius.
Additionally, a concept store with the “Lived In” theme is open now in London’s Boxpark. Each month, a new theme featuring the best of Gap’s key items will be revealed from the spring collection. The images reflect the wearer’s personal style with a wardrobe including essential basics such as jeans, t-shirts and jackets. Discover more from the new Gap campaign below as well as some behind the scenes images.
Facebook: Discover more from Gap’s spring collection on www.facebook.com/UKGap
Twitter: Get more news from Gap by following @UKGap
Gap’s New Spring–Marking its first campaign under creative director Rebekka Bay, the spring-summer 2014 advertisements from Gap enlists rising talent. David Sims photographed the cast including singer-songwriters Birdy and Anna Calbi, actress Julia Garner and photographer Lina Scheynius with a “lived-in” attitude wearing the brand’s basic wardrobe staples. The new campaign launches this month in the March issues of magazines.
Gap’s Big Savings – Gap is kicking off Black Friday with huge savings. Everything from now until 11:59 PM ET on November 29th is 50% off with the exception of sale styles online. You can go in stores or online and enter the code BLKFRIDAY to get the deal. View the major sales on Gap.com.
Denim for All – The Gap’s 1969 range delivers casual yet stylish denim for the fall-winter season. Modeled by Katie Fogarty, the latest looks include pintuck trousers and skinny boot cuts paired with warm jackets and pops of color.
In the midst of the spring 2011 campaign season, Anja Rubik and Jac Jagaciak show their more commercial sides for the spring 2011 advertisements from the Gap.