gap spring 2014 campaign2 Go Behind the Scenes on Gaps Lived In Campaign

Launching its new “Lived In” campaign, the spring advertisements from Gap enlists up and coming talent for a series of studio portraits taken by David Sims. This marks creative director Rebekka Bay’s first full collection, a modern and youthful interpretation of classic, casual Gap styles. Among the cast includes singer-songwriters Birdy and Anna Calvi, actress Julia Garner and photographer Lina Scheynius.

Additionally, a concept store with the “Lived In” theme is open now in London’s Boxpark. Each month, a new theme featuring the best of Gap’s key items will be revealed from the spring collection. The images reflect the wearer’s personal style with a wardrobe including essential basics such as jeans, t-shirts and jackets. Discover more from the new Gap campaign below as well as some behind the scenes images.

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gap spring 2014 campaign1 Gap Taps Emerging Artists for Spring 2014 Campaign

Gap’s New Spring–Marking its first campaign under creative director Rebekka Bay, the spring-summer 2014 advertisements from Gap enlists rising talent. David Sims photographed the cast including singer-songwriters Birdy and Anna Calbi, actress Julia Garner and photographer Lina Scheynius with a “lived-in” attitude wearing the brand’s basic wardrobe staples. The new campaign launches this month in the March issues of magazines.

moto coat Everything 50% Off on for Black Friday

Gap’s Big SavingsGap is kicking off Black Friday with huge savings. Everything from now until 11:59 PM ET on November 29th is 50% off with the exception of sale styles online. You can go in stores or online and enter the code BLKFRIDAY to get the deal. View the major sales on