#nothingbutdenim: Gap 1969 Launches Spring Denim Campaign

Joanna Elizabeth

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Published January 27, 2016

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Updated January 20, 2018

Julia stars in Gap's spring 2016 denim campaign
Julia stars in Gap’s spring 2016 denim campaign wearing patchwork dneim

Focusing on classic denim styles, Gap 1969 has launched its spring 2016 campaign featuring essential jeans. The American brand has tapped models Fei Fei Sun, Malaika Firth and Julia for the new advertisements. Captured in a studio, the models exude pure effortless cool in a mix of patchwork, distressed and boot cut styles. Using the hashtag #nothingbutdenim, Gap signals the return of a “great American jean”.

Gap 1969 Spring 2016 Denim Campaign

Malaika Firth stars in Gap's spring 2016 denim campaign
Malaika Firth stars in Gap’s spring 2016 denim campaign wearing a jean jacket
Fei Fei Sun stars in Gap's spring 2016 denim campaign
Fei Fei Sun stars in Gap’s spring 2016 denim campaign modeling a white blouse and ripped denim

Gap 1969 Denim New Arrivals

Gap 1969 Best Girlfriend Jeans
Gap 1969 Best Girlfriend Jeans
Gap 1969 Perfect Boot Cut Jeans
Gap 1969 Perfect Boot Cut Jeans
Gap 1969 Real Straight High Rise Jeans
Gap 1969 Real Straight High Rise Jeans
Gap 1969 Stretch Flare Jeans
Gap 1969 Stretch Flare Jeans
Gap 1969 True Skinny Jeans
Gap 1969 True Skinny Jeans

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