Focusing on classic denim styles, Gap 1969 has launched its spring 2016 campaign featuring essential jeans. The American brand has tapped models Fei Fei Sun, Malaika Firth and Julia for the new advertisements. Captured in a studio, the models exude pure effortless cool in a mix of patchwork, distressed and boot cut styles. Using the hashtag #nothingbutdenim, Gap signals the return of a “great American jean”.
Gap 1969 Spring 2016 Denim Campaign