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Here Are Lady Gaga’s Versace Ads Unretouched


Screencap from Jezebel of unretouched advertisement

Late last year, Lady Gaga’s spring advertisements for Versace broke and now here is a look at the unretouched versions courtesy of Jezebel. The change between the original and final product is obvious to say the least. Considering all the discussion recently about retouching in fashion images such as the aerie lingerie campaign, it’s interesting to see the change before the alterations and the finalized image. See more of the photographs on


Lady Gaga poses in Versace spring-summer 2014 ad / Image courtesy of mertalas Instagram



  1. Sergio Marques

    April 16, 2014 at 8:27 am

    this aren’t the unretouch pictures, this are making of shots…. they don’t cary the same light as the ads pictures…

    • Dawkins

      April 16, 2014 at 9:49 am

      They are. Unless it was continuous light, the light would be completely different, and it isn’t. The shadow quality is the same (look behind the handbag).

      • Marie

        April 17, 2014 at 2:02 am

        NOT the same angle! DUH These arent the same shots! Anyone with an experienced eye will notice this. Look at the angles!

  2. ChickaChicka

    April 16, 2014 at 10:42 am

    Who cares if ads are retouched? They’re meant to be an ideal, a fantasy, an art. Stop whining about this. Everything isn’t a documentary.

    • SomeoneNotSpecial

      April 16, 2014 at 1:13 pm

      As a photographer, thank you.

    • xin wei

      April 17, 2014 at 1:23 am

      the youth who look up to Lady Gaga cares. they look at this image and they think, ‘wow, i want to be just like her’–looks included, and then they try to groom themselves into this non-existent look, and they strive even harder because everyone’s doing the same, wanting to LOOK PERFECT.

      not everyone understands why they’re doing it, but they are. being a teenager is a time when we find our identities and try to mimic others by doing so.

      i’m not saying retouching of images are bad, i consider myself an amateur photographer and i know what post-production can do to enhance my photos. and yes, some art directors or photographers do strive to do a lot of difference with post-production work. however, altering one’s image or the way a person looks, is not okay. not everyone understands that this is an ideal. children and the younger generation think innocently (i myself used to be one of them) that oh, these are how celebrities look–they look PERFECT all the time. and it’s not true because the media is feeding this ideal image of people that actually doesn’t even exist. but they don’t tell the society that, do they?

      there’s a fine line between retouching your images for art and retouching your images to make sure everyone in your photos/magazine look fantastically perfect. and this, i consider this as the latter because she hardly looks the same. the reason why they don’t want to NOT edit these photos is because being fat is undesirable; having bad skin is undesirable. they alter her image to make her look desirable.

      i swear i can go on and on about this. there are so many ways you can retouch an image and show the world, hey, this is my work. making them bone-thin and having flawless skin is not one of them. also, i really am not the kinda person who supports over-editing of your photos unless it’s for a highly stylistic or artistic purpose.

      • Marie

        April 17, 2014 at 1:58 am

        Oh shut up. If they want to be like her, they can become a model, do photo shoots with amazing photographers, have their pics retouched by the best and VOILA!

        Get over it.

  3. Reegz

    April 16, 2014 at 1:16 pm

    fucking joke, the photographer in no way should be called one!

    • Jep

      April 16, 2014 at 2:08 pm

      the fashion photographer is a director, he plans everything in order to get a perfect picture. Retouching included.

      • Reegz

        April 16, 2014 at 2:12 pm

        I fail to see a perfect picture, credit should go to the retoucher!

        • Marie

          April 17, 2014 at 1:59 am

          Its not exactly the same pics!!!! Its making of pics vs the real pics. FFSAKES. This blogger is an idiot. You can see the angles arent the same! Duh!

      • A Creative Director

        April 16, 2014 at 2:54 pm

        Is he? Is he really? Because then I wonder, what does the creative director do exactly? No. The creative director plans everything, including going over the retouching after the photos are taken. The creative director chooses the final shot, and what poses, lighting, expressions etc work for the company. They are the one in the company’s employ with the insight on what direction fits the brand. The photographer (at least for a shoot like this with a huge team for a huge company) simply follows instructions, though he may contribute opinions to the discussion of direction before hand…sometimes.

  4. Marie

    April 17, 2014 at 1:56 am

    Whats interesting is that you didn’t use the proper before and after photos.

    These are clearly not the same shots or angles. Quite annoying. Get it right next time.

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