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H&M Debuts First Wedding Dress at Just $100

H&M Does Bridal–Fashion brand H&M has become the go to for fashionistas on a budget, and now the Swedish retailer is hoping brides will even start buying their wedding apparel there. Set to launch in the US later this month online and in stores, H&M has released an image of its first wedding gown that comes in at a whopping $100. The design is inspired by a 1930s Hollywood silhouette and features a gathered waist in white of course. So, would you buy a wedding gown from the fast fashion brand or will you just stick with H&M’s spring 2014 mainline?

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