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Frida Gustavsson Models 'Effortless Elegance' for H&M

Effortless Elegance – Fresh off the news of online shopping made available in the US, Swedish retailer H&M has another style book update. This time it stars leading model Frida Gustavsson. The blonde wears modern classics including silk blouses, embroidered dresses and pencil skirts in the elegant snaps. Accessories are kept simple with monochrome bags and rings which allow the the clothing stand out.


  1. Kmy Gcm

    August 3, 2013 at 6:39 am

    how cute for h&m to make a cheap ass SAINT LAURENT looking suit who would probably be expensive. for us

  2. Thomas Stevens

    August 5, 2013 at 6:29 am

    I’m sorry, but did they run out of budget for these past few shoots or something?

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