Lancome turns up the volume with its latest Lash Idôle mascara campaign starring brand ambassador Zendaya. Photographed by Nico Bustos, the Emmy-winning actress wears a pink asymmetrical dress with a braided hairstyle. A closely cropped shot shows off her glamorous and long eyelashes. In addition to images, Zendaya also appears in a short commercial where she poses with a bow and arrow. Delivering both strength and beauty, she also does voice over for the short clip.
“I’m obsessed with this mascara, it’s so flattering on the eyes as each lash is beautifully defined, fanned out and lengthened. The different bristle lengths of the brush enables each lash to be volumized and lifted right at the roots. And, most importantly for me as a makeup artist, it doesn’t smudge off, flake or smudge under the eyes!” states Lisa Eldridge, Lancôme Make-up Creative Director.