Known for her age-defying looks, Jennifer Lopez goes into skincare with the launch of JLo Beauty. Set to launch on January 1st online, the multi-hyphenate unveils a line featuring cleanser, eye cream, face mask, lipstick, and more. Photographer Lachlan Bailey captures Jennifer in official campaign images where she shows off that healthy glow. In one shot, she takes a dip with a wet hair look. For another photo, Jennifer rocks a low-cut swimsuit with her arms raised above her head. Giovanni Bianco works on art direction for the shoot with makeup by Mary Phillips and Chris Appleton on hair. Prices for the line start at $18 and go up to $79. Also, early access begins on December 8th.
“I want people to know that this is deeply meaningful for me, that it’s personal,” Jennifer states. “I’ve made my own life better by making it more beautiful, by making it more simple. And now, I want to share what I’ve learned with women everywhere. You want to know how I got my skin, how I look this way? This is how. This is how I live my life, and it’s pretty simple.”