Jennifer Lopez Glows for JLO Beauty Launch

Joanna Elizabeth

/

Published December 3, 2020

Jennifer Lopez stars in JLo Beauty debut campaign.
Jennifer Lopez stars in JLo Beauty debut campaign.

Known for her age-defying looks, Jennifer Lopez goes into skincare with the launch of JLo Beauty. Set to launch on January 1st online, the multi-hyphenate unveils a line featuring cleanser, eye cream, face mask, lipstick, and more. Photographer Lachlan Bailey captures Jennifer in official campaign images where she shows off that healthy glow. In one shot, she takes a dip with a wet hair look. For another photo, Jennifer rocks a low-cut swimsuit with her arms raised above her head. Giovanni Bianco works on art direction for the shoot with makeup by Mary Phillips and Chris Appleton on hair. Prices for the line start at $18 and go up to $79. Also, early access begins on December 8th.

Related: Jennifer Lopez Graces the Pages of WSJ. Magazine

“I want people to know that this is deeply meaningful for me, that it’s personal,” Jennifer states. “I’ve made my own life better by making it more beautiful, by making it more simple. And now, I want to share what I’ve learned with women everywhere. You want to know how I got my skin, how I look this way? This is how. This is how I live my life, and it’s pretty simple.”

JLO Beauty Debut Campaign

Diving into skincare, Jennifer Lopez now unveils JLo Beauty brand.
Diving into skincare, Jennifer Lopez now unveils JLo Beauty brand.

Recent Updates

Swarovski Spring 2024 Featured

Irina Shayk, Karlie Kloss Bring Mermaidcore to Swarovski Ad

Swarovski takes a deep dive into the mythical with its spring-summer 2024 campaign, channeling the allure of Venus and embracing ...
Oliver Peoples Khaite Spring 2024 Featured

Oliver Peoples x KHAITE Spring 2024: Crafting Chic Eyewear

The Oliver Peoples x KHAITE Spring 2024 collection promises an eyewear feast for the fashion-forward. Exemplifying an industrial chic aesthetic, ...
Nina Cosmic Featured

Nina T Gets Interstellar for Numéro Switzerland

In "Cosmic Being," photographed by Ana Abril, a futuristic fashion editorial takes place in Numéro Switzerland's premiere issue. Model Nina ...
Zara Jeans Spring Featured

Zara Jeans Spring 2024: Exploring Casual Styles

The season of renewal brings with it Zara's spring 2024 jeans collection, offering a refreshing take on denim that pays ...
Makeup Looks Featured

Makeup Looks to Inspire: 15 Stunning Ideas for 2024

Makeup looks offer a canvas for self-expression, blending everything from the subtle allure of neutral tones to the vibrant impact ...
Penelope Cruz Chanel Iconic Handbag Featured

Penélope Cruz & Brad Pitt Are Iconic in Chanel Handbag Ad

Chanel's 2024 campaign for its Iconic Handbag enlists the magnetic allure of Penélope Cruz alongside Brad Pitt, offering a theme ...

Leave a Comment