Superdry taps Swedish singer Zara Larsson as the face of its Icons of Style campaign. Featuring fall-winter 2020 styles, images showcase trendy silhouettes perfect for cold weather season. From puffer jackets to metallic bombers and motorcycle styles, Zara rocks key shapes. Paired with logo tees as well as sports bras, these ensembles juxtapose practical designs with fashion-forward fits. For beauty, the blonde wears her hair in soft waves with a glittery pink eyeshadow. “Zara’s everyday style is laid back and true to self, however, when it comes to the stage, Zara goes all out. Never one to shy away from standout looks, the multi-Grammy and MTV Award winner embodies the essence of our 4-style aesthetics, blending together youth, energy, and a sense of positive disruption,” Superdry states.
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