Y-3 Launches Fall Superhero Inspired Campaign

Joanna Elizabeth


Published May 21, 2014


Superhero Style–The fall-winter 2014 campaign from Y-3 comes out swinging—quite literally—the images are inspired by superheroes and feature the protagonists in fight scenes straight out of Japanese Manga. Models Katya Riabinkina and Adam Butcher face off in the smoke-filled advertisements lensed by Cedric Buchet. The graphic lines and active nature of the clothes are spotlighted in these active shots. Also, make sure to view the Y-3 campaign video below to see the pair in action.






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