TBT | Eva Herzigova’s Iconic Wonderbra Ad – Hello Boys!

August 21, 2014


Throwback Wonderbra–Launched in 1994, the Wonderbra billboard ad  not only got the attention of all passersby but also helped cement Czech beauty Eva Herzigova’s career as a top model. With the famous tagline “Hello Boys” it was considered racy at the time due to the closeup of Eva in a black bra. And it has even been rumored that the billboard caused automobile accidents! Since then, Eva has gone on to appear in campaigns for Dolce & Gabbana, Dior, Chopard and more top brands but the Wonderbra image still remains one of her most memorable. In 2011, it was voted the most iconic outdoor ad by the Outdoor Media Centre making it a perfect subject for this week’s edition of Throwback Thursday.



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