Toteme Spring 2024 Campaign: Minimalist Chic

Joanna Elizabeth


Published March 19, 2024

Toteme Spring 2024 Campaign
Toteme’s spring-summer 2024 campaign graces the season with Ida Heiner, showcasing a trench coat design. Photo: Steven Meisel

The Toteme spring-summer 2024 campaign, captured by the renowned Steven Meisel, ushers in a season of minimalism and refined aesthetics. The collection features the rising model Ida Heiner and highlights the essence of simplicity.

The campaign images, set against a studio backdrop, emphasize the brand’s commitment to clean lines and shapes styled by Karl Templer. Central to the range is a tan trench coat reimagined with biker-inspired details, showcasing a fusion of classic and contemporary design.

Toteme Spring/Summer 2024 Campaign

Ida Heiner exudes understated allure in Toteme's spring-summer 2024 campaign wearing a twisted-shoulder dress.
Ida Heiner exudes understated allure in Toteme’s spring-summer 2024 campaign wearing a twisted-shoulder dress. Photo: Steven Meisel

This Toteme spring 2024 piece is paired with relaxed straight trousers in black, crafting a silhouette that balances structure with movement.

The T-Lock bag, accompanied by a coordinating gold bracelet and ring, also appears in another image. A standout piece is the sheath dress with a unique shoulder-twist design.

TOTEME spotlights the T-Lock top handle bag for its spring-summer 2024 campaign.
Toteme spotlights the T-Lock top handle bag for its spring-summer 2024 campaign. Photo: Steven Meisel

This garment is paired with sleek heeled sandals, highlighting the season’s seamless blend of formality and comfort. Guido Palau’s hairstyling and Pat McGrath’s dewy makeup perfect Ida Heiner’s appearance, enhancing her innate beauty.

Beyond the TOTEME campaign, Ida Heiner continues her ascent in the fashion world, featuring prominently in Louis Vuitton’s spring 2024 campaign.

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