Tommy Jeans Spring 2024: Reimagining Retro Cool

Joanna Elizabeth

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Published February 8, 2024

Tommy Jeans Spring 2024 Campaign
The Tommy Jeans spring 2024 ad highlights a gingham dress with a casual denim jacket. Photo: Tyrell Hampton

Tommy Jeans from Tommy Hilfiger reinvigorates the essence of classic American cool with its spring 2024 campaign. It’s a collection that sings an ode to the throwback era while standing firmly in the modern day.

Tommy Jeans Spring 2024 Campaign

Relaxed in striped orange knit, a model showcases Tommy Jeans' casual spring 2024 look.
Relaxed in striped orange knit, Dahana De Caro showcases Tommy Jeans’ casual spring 2024 look. Photo: Tyrell Hampton

In a series of images that Tyrell Hampton captures, the iconic 90s fashion brand is given a new look with a nod to the past, intertwining preppy aesthetics with the relaxed essence of sports streetwear.

The spotlight shines on updated varsity jackets, a nod to the collegiate spirit that has long been a cornerstone of American fashion heritage.

Kicki Yang Zhang wears double denim with a twist of sporty chic defines Tommy Jeans' spring-summer 2024 campaign.
Kicki Yang Zhang wears double denim with a twist of sporty chic defines Tommy Jeans’ spring-summer 2024 campaign. Photo: Tyrell Hampton

The Tommy Jeans collection offers a blend of sophistication and laid-back charm for women’s selections. The lineup includes figure-flattering mini dresses, versatile denim, and tailored jackets, perfectly crafted to cater to the dressy casual aesthetic.

Mia Regan poses in a red and black cut-out swimsuit for the Tommy Jeans spring 2024 campaign.
Mia Regan poses in a red and black cut-out swimsuit for the Tommy Jeans spring 2024 campaign. Photo: Tyrell Hampton

This campaign showcases the diverse expressions of style, thanks to the collective efforts of British model Mia Regan, Berlin-based artist Kicki Yang Zhang, British model Kit Price, French designer Dahana De Caro, and Dutch model Nelson Gariba.

Youthful energy and eclectic styles converge in Tommy Jeans' spring-summer 2024 campaign ad.
Youthful energy and eclectic styles converge in Tommy Jeans’ spring-summer 2024 campaign ad. Photo: Tyrell Hampton

As an extension of the label’s journey, the Spring 2024 collection builds upon Tommy Hilfiger’s successful holiday advertisements, showcasing a continuity of its Americana aesthetic.


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