Beyonce Stuns in Tiffany & Co. ‘Lose Yourself in Love’ Campaign

Joanna Elizabeth


Published September 4, 2022

Beyonce Tiffany Co Lose Yourself Love 2022 Campaign
Beyonce stars in Tiffany & Co. Lose Yourself in Love 2022 campaign. Photo: Mason Poole

Tiffany & Co. and Beyoncé link up once again for the jeweler’s Lose Yourself in Love campaign. The singer can be seen wearing glamorous outfits in photographs that Mason Poole captured. The advertisements celebrate the importance of being oneself, not apologizing for one’s actions, and being open to life’s possibilities.

Tiffany & Co. Lose Yourself in Love 2022 Campaign

Beyoncé poses in pieces from the Tiffany T, HardWear, Knot, and Lock collections while on location at Hangar Studios in Los Angeles. The jewelry was accessorized with sculpted clothing pieces and form-fitting dresses styled by Marni Senofonte and Patti Wilson. In 2021, Beyoncé and JAY-Z fronted the About Love campaign.

Beyonce Tiffany Co Campaign Gold Jewelry
Ready for her closeup, Beyonce fronts Tiffany & Co. Lose Yourself in Love 2022 campaign. Photo: Mason Poole / Tiffany & Co.

I am honored to continue the partnership with Tiffany and Co. and to explore even deeper how beautiful our connections are, when we truly celebrate the relationship and importance of love that we have for ourselves as individuals.

Beyonce Tiffany Co Cut-Out Top
Wearing a cut-out design, Beyonce poses for Tiffany & Co. Lose Yourself in Love 2022 campaign. Photo: Mason Poole / Tiffany & Co.

Beyoncé can be seen wearing a gold coat and a variety of sparkling pieces in one of the photographs. A different photograph shows the Renaissance singer posing for a close-up picture while wearing a linked necklace and bracelet set.

Beyonce Tiffany & Co Jewelry 2022 Campaign
Wearing red lipstick, Beyonce is the face of Tiffany & Co’s Lose Yourself in Love campaign for 2022. Photo: Mason Poole / Tiffany & Co.

She dresses up for a different picture by donning a black latex number that is accessorized with sparkling jewelry. In addition to still photographs, the Lose Yourself in Love marketing campaign will also include a film that will be released in October of 2022.

Beyonce Tiffany Co Campaign Gold Coat
Wrapped in a gold coat, Beyonce fronts Tiffany & Co. Lose Yourself in Love 2022 campaign. Photo: Mason Poole / Tiffany & Co.

“An exploration of fearless creativity. “LOSE YOURSELF IN LOVE” embodies the beauty of self-love and empowered elegance. Beyoncé is an inspiration to so many because she embodies these qualities. We are honored to continue our partnership for the second year in a row and usher in an exciting new era of love,” states Alexandre Arnault, Executive Vice President of product & Communications.

Beyonce September 2022 Tiffany Co Campaign
Singer Beyonce poses in Los Angeles for the latest Tiffany & Co. campaign. Photo: Mason Poole / Tiffany & Co.

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