Famous daughters turned models Gigi Hadid, Hailey Baldwin and Bella Hadid attended a Sportmax and Teen Vogue event in New York yesterday. See the photos.
Sleek Sport – Leading model Sigrid Agren stars in the spring-summer 2014 campaign from Sportmax, from Max Mara. Sigrid returned for another season, after appearing in the fall advertisements. Fashion photographer David Sims captured the blonde beauty in a set of studio portraits showcasing the color-blocking and minimal silhouettes from Sportmax’s spring collection.
Sportmax’s Feminine Spring – For its spring 2014 collection, the Sportmax woman embraces her femininity with an outing of lightweight materials and relaxed silhouettes. Fabrics are flowing and sheer including silk, guipure and macramé lace adorned with patterns of squares and rectangles. Letting the designs femininity shine, the color palette is relatively uncomplicated with neutrals,… [Read More]
Sport Star – Sigrid Agren is the latest star of Sportmax from Max Mara, appearing in the brand’s fall 2013 advertisements lensed by David Sims. The French-Swedish beauty is quite the model in the simple black and white studio snaps. A messy coif and understated makeup make the clothes stand out. Styled by Marie Chaix,… [Read More]
Carte Blanche – Sportmax taps co-founder and curator of Art Basel Miami, Ambra Medda, for its “Carte Blanche” capsule collection. This is the fourth year that Sportmax has collaborated with a creative to produce a limited-edition line of clothing and accessories. Medda worked with Chinese illustrator Ying Wu to create surreal graphics featuring a blend… [Read More]