Rosé steps into the spotlight with her first full PUMA collection, and it’s everything fans could dream of. The global ambassador just unveiled PUMA x ROSÉ, a monochromatic drop that feels equal parts sporty, stylish, and personal.
The campaign, shot outdoors in soft, nostalgic light, shows Rosé lounging in wildflower fields and striking poses against green landscapes. The mood? Dreamlike yet fearless. It perfectly matches her vision of “quiet rebellion” and authentic self-expression.
PUMA x ROSE Collaboration
The PUMA collection itself blends oversized streetwear silhouettes with feminine touches, bringing Rosé’s personal style to the forefront. Standouts include a mesh top stamped with a bold “ROSIE” graphic, relaxed track jackets and pants, and a lineup of accessories, such as playful mini duffle bags.
On the footwear side, Rosé reimagines the iconic PUMA Speedcat with pointe-inspired laces on the Speedcat Ballet and sleek statement details on the OG Premium.
“This PUMA x ROSÉ collection is really special to me because it reflects so much of who I am, both on and off stage,” Rosé said. “I wanted it to feel like how I see myself without all the noise, and I think there’s something really powerful in that.”
