
Rosalía doesn’t just perform, she transforms. The award-winning global icon is the face of Calvin Klein’s fall 2025 campaign, and she delivers a vision that’s both raw and hypnotic. In one striking image, she poses with a snake wrapped around her body, her gaze daring and untamed.
Calvin Klein Fall 2025 Underwear Campaign

Another moment sees her submerged in water, CK cotton modal clinging to her skin, a portrait of strength meeting sensuality. Then there’s the scene against a burst of bright light, her silhouette cutting through the circular glow.

The campaign, shot by photographer Carlijn Jacobs and styled by Helena Tejedor, captures Rosalía’s unique mix of power and vulnerability. It’s much like her music, where flamenco roots meet futuristic sound. And the images pulse with duality.

She is at once fierce and fluid, intimate and iconic. Calvin Klein’s latest line of Icon Cotton Modal underwear goes beyond essentials here. On Rosalía, it’s armor, it’s second skin, it’s art.