Max Mara Goes for Drama With Fall 2025 Campaign

Joanna Elizabeth

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Published September 17, 2025

Max Mara debuts fall-winter 2025 campaign.
Max Mara debuts fall-winter 2025 campaign. Photo: Craig McDean / Max Mara

Max Mara’s fall-winter 2025 campaign hits like a gothic love story in motion. Inspired by Wuthering Heights and the novels of the Brontë sisters, the campaign channels a modern heroine. She’s bold, romantic, and untameable.

Shot by Craig McDean and styled by Tonne Goodman, model Angelina Kendall moves through windswept moorland in looks that feel both wild and refined. The collection’s palette mirrors the Yorkshire landscape: cloudy grays, mossy greens, and earthy cacha tones are grounded and poetic.

Max Mara Fall/Winter 2025 Campaign

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Crimson accents blaze through the fog like a heartbeat that’s symbolic of the inner fire Romantic heroines always carry. Silhouettes mix structure and softness: sharply tailored wool suiting, wide-leg trousers, ribbed knit bodysuits, and capes cinched tight with leather belts.

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One Max Mara look layers a cropped jacket over a high-neck sweater with masculine ease. Another pairs a flowing full skirt with a ribbed tank for a softer, stormier femininity.

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Accessories are just as strong: oversized leather totes, gloves, and boots add polish without taming the spirit. This is fashion as armor, and as expression. It’s built for beauty, weather, and emotional weathering alike.

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