Sportmax gets a fresh look with its spring-summer 2016 campaign starring Mariacarla Boscono. The Italian fashion label tapped art photographer Roe Ethridge to shoot the new advertisements. The art aspect has been punched up with the introduction of marble statues, nautical style ropes and other eclectic, mis-match items. Mariacarla models color-blocked styles with 1960s inspired silhouettes as well as masculine elements.
Sportmax Spring 2016 Campaign
Sportmax Spring 2016 Runway
Inspired by the 1960s with a touch of futurism, Sportmax’s spring-summer 2016 collection was shown during Milan Fashion Week. The season spotlights A-line dresses, trapeze shapes as well as utilitarian inspired pockets and zippers.