Mariacarla Boscono Fronts Sportmax’s Eclectic Spring 2016 Campaign

Joanna Elizabeth

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Published January 14, 2016

Mariacarla Boscono stars in Sportmax's spring-summer 2016 campaign
Mariacarla Boscono stars in Sportmax’s spring-summer 2016 campaign

Sportmax gets a fresh look with its spring-summer 2016 campaign starring Mariacarla Boscono. The Italian fashion label tapped art photographer Roe Ethridge to shoot the new advertisements. The art aspect has been punched up with the introduction of marble statues, nautical style ropes and other eclectic, mis-match items. Mariacarla models color-blocked styles with 1960s inspired silhouettes as well as masculine elements.

Sportmax Spring 2016 Campaign

Roe Ethridge photographs the Italian model for Sportmax's spring-summer 2016 campaign
Roe Ethridge photographs the Italian model for Sportmax’s spring-summer 2016 campaign
Mariacarla poses in bi-color Vello dress and Patty belt from Sportmax
Mariacarla poses in bi-color Vello dress and Patty belt from Sportmax
Mariacarla wears Giada maxi dress and Biglia shoes  from Sportmax
Mariacarla wears Giada maxi dress and Biglia shoes from Sportmax
Mariacarla models Prato Shirt, Summa Trousers and Baba Shoes
Mariacarla models Prato shirt, Summa trousers and Baba shoes

Sportmax Spring 2016 Runway

Inspired by the 1960s with a touch of futurism, Sportmax’s spring-summer 2016 collection was shown during Milan Fashion Week. The season spotlights A-line dresses, trapeze shapes as well as utilitarian inspired pockets and zippers.

Sportmax New Arrivals at Luisa Via Roma

Sportmax Striped Knit Jumpsuit
Sportmax Striped Knit Jumpsuit
Sportmax Buckled Cady Maxi Dress
Sportmax Buckled Cady Maxi Dress
Sportmax Two Tone Drill Jacket
Sportmax Two Tone Drill Jacket
Sportmax Striped Satin Maxi Dress
Sportmax Striped Satin Maxi Dress

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