Sofia Richie Brings Maternity Style to Stuart Weitzman Ad

Joanna Elizabeth


Published April 18, 2024

Sofia Richie Stuart Weitzman 2024 Ad Campaign
Sofia Richie poses in Stuart Weitzman’s Sofia collection 2024 ad. Photo: Theo Wenner

Sofia Richie, in a fusion of personal milestones and fashion, debuts as the new brand ambassador of Stuart Weitzman. Gracing the brand’s latest ad campaign, the pregnant style influencer and petite model poses on location in Brentwood, California, wearing the Sofia collection.

With the Sofia collection, Richie introduces elegant femininity, marked by her own life’s pivotal moment of expecting her first child. With photography by Theo Wenner and styling by Emma Jade Morrison, the campaign presents a range of footwear epitomizing delicate strength.

Sofia Richie for Stuart Weitzman Sofia Collection 2024 Ad

A pregnant Sofia Richie shows off slide mules from Stuart Weitzman capsule collection.
A pregnant Sofia Richie shows off slide mules from her Stuart Weitzman capsule collection. Photo: Theo Wenner

From slingbacks to heeled slides that marry comfort with poise to flat sandals that blend casual grace, all the designs include bow details.

In a press release, Richie conveys her enthusiasm about becoming the ambassador for Stuart Weitzman, focusing on the significance of aligning this role with the personal development of starting a family.

She remarks on her long-standing admiration for the brand’s minimalist elegance and her eagerness to associate with a brand connected to her own personal style aesthetic.

Posing with her dog, Sofia Richie models the Sofia slingback heels from Stuart Weitzman.
Posing with her dog, Sofia Richie models the Sofia slingback heels from Stuart Weitzman. Photo: Theo Wenner

Previously, Richie imparted her sense of style to a holiday capsule collection with lifestyle brand Djerf Avenue. With the Stuart Weitzman partnership, she continues to blend her personal journey with professional endeavors.

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