Gigi Hadid Wows in Victoria’s Secret Swim 2024 Ad

Joanna Elizabeth


Published April 18, 2024

Gigi Hadid Victorias Swim Summer 2024 Ad Campaign
Gigi Hadid stars in Victoria’s Secret swimwear summer 2024 campaign. Photo: Mikael Jansson

Victoria’s Secret has unveiled its highly anticipated swimsuit campaign for summer 2024, bringing back the vibrant styles of the ’90s and early 2000s. The campaign features top VS models, including Gigi Hadid, Emily Ratajkowski, Tina Kunakey, and Paloma Elsesser, each adding their unique flair to the nostalgic collection.

Victoria’s Secret Swim Summer 2024 Ad

Gigi Hadid models Victoria's Secret bikini set in a dreamy beach locale.
Gigi Hadid models Victoria’s Secret bikini set in a dreamy beach locale. Photo: Mikael Jansson

Photographed by Mikael Jansson, the setting is a picturesque beach that complements the retro-inspired designs. Gigi Hadid dazzles in a bronzed bikini top and cheeky bottom trimmed with playful fringe.

Emily Ratajkowski Victorias Swim Summer 2024 Ad Campaign
Emily Ratajkowski wears a high-neck one-piece in the Victoria’s Secret swimwear 2024 campaign. Photo: Mikael Jansson

Emily Ratajkowski makes a chic statement in a strappy one-piece swimsuit paired with a classic straw hat and an assortment of stacked jewelry.

Paloma Elsesser shines in green for Victoria's Secret swimwear 2024 campaign.
Paloma Elsesser shines in green for the Victoria’s Secret swimwear 2024 campaign. Photo: Mikael Jansson

Paloma Elsesser showcases her look in a striking green push-up bikini top and matching strappy bottom from Victoria’s Secret, radiating confidence and style.

Meanwhile, Tina Kunakey captures attention in a stylish chain-link bikini top with a coordinating bottom. The styling by Emmanuelle Alt is a focal point, highlighting diverse swimwear options such as high-neck one-pieces, bandeau bikini tops, halterneck bikinis, and fringe coverups.

Flaunting her figure, Tina Kunakey wears triangle bikini top and bikini bottom from Victoria's Secret.
Flaunting her figure, Tina Kunakey wears a triangle bikini top and bikini bottom from Victoria’s Secret. Photo: Mikael Jansson

These pieces are accessorized with boots and layered jewelry, enhancing the throwback vibe of the collection. Beauty aspects are crafted by Shay Ashual and Mark Carrasquillo, who complete the look with sun-kissed makeup and perfectly tousled hair.

The result? The models perfectly channel the essence of summer. This campaign follows up the Body by Victoria collection, starring familiar VS faces.

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