Swedish fashion brand H&M gets some fresh talent with its fall 2015 Divided campaign. Grammy Award winner, Foxes, serves as the face of the new advertisements wearing a mix of grunge inspired looks with bohemian style. “It was so much fun shooting the H&M campaign. The clothing has tons of character, which means you can really play with the looks, and the best thing is it all still feels like me,” says the British singer-songwriter.
Look out for the fall H&M Divided collection in stores mid-July.