Photographed by Martin Gatti, Barcelona-based Shon Mott’s fall-winter 2024 campaign, “Movement Towards Freedom,” captures the synergy between fashion and the fluidity of dance. Featuring dancers Mamadou Bathily, Janina, Niń Khelifa, and Miranda Chan, the campaign celebrates individuality.
Shon Mott Movement Towards Freedom Campaign
Shot in unconventional athletic spaces like judo mats and basketball courts, the visuals highlight the freedom of expression inherent in both movement and modern design. The collection highlights sleek, monochromatic ensembles that merge functionality with chicness.
Minimalist silhouettes and soft tailoring create a balance with Schon Mott founder Kiko Buxó Generó. Through earthy tones and versatile fabrics, the designs illustrate quiet confidence.
By integrating diverse models and athletic backdrops, the campaign explores how dance transcends gender and convention. Martin Gatti’s photography alternates between intimate close-ups and dynamic poses, transforming everyday spaces into stages for self-expression.
Styling by Raquel Franco
Styling Assistance by Carla Ruiz
Production by OOO Paris / Laura Alvarez Lopez
