Seafolly’s Summer 2024 Swimwear is a Style Escape

Joanna Elizabeth

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Published June 17, 2024

Seafolly Swim Summer 2024 Campaign
Megan Williams poses for Seafolly’s summer 2024 swimwear collection. Photo: Seafolly

Seafolly’s summer 2024 collection, “Passport to Summer,” celebrates sun-soaked escapades and endless beach days. Starring Megan Williams, the season showcases a vibrant array of swimwear that captures the season’s allure.

Seafolly Swim Summer 2024 Collection

Posing in a red one-piece swimsuit, Megan Williams fronts Seafolly's summer 2024 collection.
Posing in a red one-piece swimsuit, Megan Williams fronts Seafolly’s summer 2024 collection. Photo: Seafolly

From one-pieces to strappy bikinis and retro silhouettes, each piece radiates a carefree spirit. Set against serene beaches, the designs evoke a sense of wanderlust and adventure. The one-piece swimsuits offer a playful touch with tie details and cut-out accents.

Seafolly highlights its Ciao Bella collection, inspired by Sicily.
Seafolly highlights its Ciao Bella collection, inspired by Sicily. Photo: Seafolly

The “Ciao Bella” capsule is central to the collection, a tribute to Sicilian summers. The designs draw inspiration from sun-drenched Sicilian groves, featuring prints that capture the zest and vibrancy of Mediterranean life. This capsule blends evocative postcard scenes with the luxe culture of European beach destinations.

Seafolly highlights a hand drawn pink floral print for its summer swimsuit outing.
Seafolly highlights a hand-drawn pink floral print for its summer swimsuit outing. Photo: Seafolly

The bikinis, with their vibrant mix of hues, ensure a striking appearance at the beach or pool. Meanwhile, retro silhouettes in the collection pay homage to the timeless styles of the 80s and the 90s. High-waisted bottoms and bandeau tops reflect nostalgic charm while providing modern functionality.


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