H&M’s latest collaboration is with Lebanese designer Sandra Mansour. Set to debut online and in stores on August 6th, it features pieces that pair modernity with timeless romance. Mansour names the collection: Fleur du Soleil or Sunflower. Model Malaika Holmén appears in dreamy campaign images shot outdoors. 80s inspired Ruffled accents, polka dot prints, and graphic tees stand out. A color palette includes neutral shades of grey, beige, ivory, and black.
Sandra Mansour x H&M Campaign
The inspiration for the H&M collaboration was nature and natural elements. Especially the sunflower, which represents the cycle of life, and its dependency on sun and light. Poetry and painters inspired the selection of fabric – the dark laces, jacquards, and embroidered organza. With the Fleur du Soleil collection, I want to talk to women around the world by sending a message of hope, something we really need right now.Sandra Mansour