![Sam Rollinson models Chanel's Boy.Friend watch](https://www.fashiongonerogue.com/wp-content/uploads/2015/06/Chanel-Boy-Friend-Watch01.jpg)
Starring in promotional images for Chanel’s new Boy.Friend watch, out in September, model Sam Rollinson looks Parisian chic wearing a simple wardrobe including a long-sleeve black top and boxy coat. Embracing a masculine touch, the watch will be available in beige gold as well as white gold in a rectangular shape with an alligator strap.
![Sam Rollinson is all smiles in the new campaign](https://www.fashiongonerogue.com/wp-content/uploads/2015/06/Chanel-Boy-Friend-Watch02.jpg)
![The Chanel Boy.Friend watch has a masculine design](https://www.fashiongonerogue.com/wp-content/uploads/2015/06/Chanel-Boy-Friend-Watch03.jpg)
![The new watch is available in stores this September](https://www.fashiongonerogue.com/wp-content/uploads/2015/06/Chanel-Boy-Friend-Watch04.jpg)