Sally Jonsson by Tobias Lundkvist for Rodeo Magazine

Never Look Back – Tobias Lundkvist captures a story featuring Never Denim for the latest issue of Rodeo Magazine. Starring Sally Jonsson with styling by Elin Edlund, the studio images showcase the jeans label’s unique pieces with paint-splatter patterns. Ombre hair by Dejan Cekanovic and understated makeup by Sara Denman have Sally looking as cool as ever for spring.