Reserved Spring 2024 Campaign: Laid-Back LA Glam

Joanna Elizabeth

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Published April 12, 2024

Reserved Spring 2024 Campaign
Olivia Vinten poses in Los Angeles for the Reserved spring 2024 campaign. Photo: Mateusz Stankiewicz

Embracing the essence of Los Angeles, Reserved introduces its spring 2024 campaign with a take on day-to-night versatility. The images showcase model Olivia Vinten, who wears the brand’s vision for the season with a series of dressy casual looks that blend relaxed sophistication with a cool undertone.

Reserved Spring 2024 Campaign

Dressed in a green dress and matching bag, Olivia Vinten fronts Reserved's spring 2024 ad.
Dressed in a green dress and matching bag, Olivia Vinten fronts Reserved’s spring 2024 ad. Photo: Mateusz Stankiewicz

Photographed by Mateusz Stankiewicz, the images reveal a light color palette dominating the collection, where serene pastels and neutrals invoke the carefree spirit of spring. Olivia poses in relaxed silhouettes that suggest a laid-back approach to the season’s attire.

Reserved features a breezy printed slip dress in its spring 2024 collection.
Reserved features a breezy printed slip dress in its spring 2024 collection. Photo: Mateusz Stankiewicz

The selection includes everything from flowing slip dresses and loose-fitting suits to timeless blue jean jackets and contemporary cropped tops. Styling by Ewelina Gralak has the model parading in strappy kitten heels.

Wearing a relaxed cream-colored suit, Olivia Vinten appears in the Reserved spring 2024 campaign.
Wearing a relaxed cream-colored suit, Olivia Vinten appears in the Reserved spring 2024 campaign. Photo: Mateusz Stankiewicz

They echo the collection’s aesthetic that style should be both dazzling and uncomplicated. The beauty look, curated by makeup artist Wilson and hair stylist Michał Bielecki, features an understated makeup look and Olivia’s signature wavy tresses. Previously, we saw the Danish model in Zara’s fall outerwear looks.


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