First launched in 1997, Prada brings back Prada Linea Rossa to showcase sporty yet fashionable designs. The new digital campaign directed by Arisu Kashiwagi and styled by Lotta Volkova features bucket hats, narrow-framed sunglasses and logo embroidered separates. Models Anok Yai, Kris Grikaite, Daan Duez and Taemin Park front the advertisements. The Linea Rossa line is identified by its red striped logo. In the film, neon lights and techno music bring a playful energy to the collection.
Prada Linea Rossa Campaign